Privacy Policy
This document was automatically translated from Français. In the event of any discrepancies between the translated version and the original Français version, the Français version shall prevail.
Last updated June 6, 2025
WeWard SAS
WeWard SAS, as data controller (hereinafter referred to as "WeWard SAS"), is a simplified joint stock company with a capital of €1203.32, headquartered at 111 Avenue Victor Hugo, 75016 Paris, registered under the SIRET number 85361417000035 in the Paris Trade and Companies Register. This Privacy Policy applies to the use of the WeWard Mobile Application (the "Mobile Application"), the access to the Services we provide, and aims to inform you about the collection, use, and more broadly, processing of your personal data. All capitalized terms not defined herein shall have the meanings attributed to them in the Terms of Use.
Please note that you must be of the legal age required to use the Services, in accordance with the applicable legislation in your country of residence. In particular, if you reside in a country within the European Economic Area, you must be at least 16 years old (or the minimum age permitted by your national legislation, if lower - 15 years in France for example) to consent solely to the processing of your personal data.
Personal Data Processed, Legal Bases and Purposes
1/ WeWard SAS collects and processes personal information electronically, including your name, mobile phone number, email address, IP address, unique device identifiers and other identification identifiers, photographs, and/or payment information. The legal basis for the processing lies in the performance of the contract (Terms of Use to which you have agreed) concluded between you and the Company.
More specifically:
Data | Purposes |
---|---|
Email address, unique identifiers related to the user account, consents, your time zone, language, date of birth (optional) | Allow connection to the Service (creating an account), authenticate users, and enable proper use of the app. Know which time zone you are connected to (to reset your step counter at midnight). Translate texts based on your language. |
Number of steps and geolocation data (optional) | Count the user's steps, assess the distance traveled, perform verification of eligible physical activities, assign rewards, position the user on the map and display nearby Virtual Objects. |
Number of consecutive days on the application | Calculate and display the number of flames. |
Number of consecutive days on the application, username, XP count, number of Wards, number of steps, number of flames | Rank users within leagues, among friends, within championships, and communities. |
Name, surname, postal address, mobile phone | Provide "physical" gifts (data shared with merchants who must deliver gifts), manage participation in contests, event organization, assist the delivery person in case of issues. Manage potential purchases. |
IP address (city level) | Provide the service by allocating points based on actions with partners or within the application. |
Transaction history, winnings, and virtual items | Provide you with the history of transactions, your winnings and collections. |
In the case of a connection with the Facebook Connect or Google service: email address, first name, last name, and profile picture of the Facebook or Google account | Connect to the service and complete the user profile. |
Your identification data, including your email address, your journey on the app, the messages you send us, the issues encountered, the IP address | Support, proper functioning of the app and respect for our commitments, sending emails (transactional). |
Email address | Sending emails about offers, challenges, promotions, events related to earning Wards. |
User-generated data, such as photos, images, comments on blogs, questions, messages, original works, and any other content or information you generate, transmit or make available on the Service, as well as associated metadata. Metadata includes information about how, when, where, and by whom the content was created, as well as its formatting or modification. Metadata also includes information you may add, or that may be added to your content, such as keywords, geographical or location data, and other similar information. | Execute the service, ensure proper application operation and respect our commitments, engage the WeWard community. |
As part of the Services, we may provide you with a feature allowing you to search for friends using their phone number, first name, last name, username or by using your Facebook and/or Google identifiers. If you wish, you will be prompted to allow the WeWard Application to access your directory or certain information associated with your Facebook and/or Google account, such as your name, profile picture, gender, and list of friends. To the extent that you consent, this information will be processed by us to identify your friends who are users of the Application or to allow you to invite friends to install the WeWard Application. WeWard SAS will never contact your non-user friends directly.
2/ With your consent (legal basis), we will collect information about your location and physical activity in order to (i) customize reward offers visible in the Application based on your profile and position, (ii) offer you virtual items to collect. You can enable and disable location services using the settings of your mobile device's operating system. However, when you disable this feature, you will only have access to limited functionalities of the Application, and technically it will be impossible for us to collect information related to your physical activity and location, which will prevent tracking and/or converting your movements into Wards. You can, however, still earn Wards by performing other actions (watching ads, making purchases, participating in surveys, etc.).
With your consent, we also process:
Data | Purposes |
---|---|
Data necessary for targeted advertising: account creation date, number of Wards, country, age (if provided), Advertising Identifier (information from your phone that you can reset), journey on the app, clicks, IP address | Data transferred by WeWard to advertising partners for targeted advertising purposes. The non-exhaustive list of partners includes: Facebook, Google, Ironsource, Adcolony, Vungle, Applovin, Meta Platforms, TikTok, Unity, Adjoe, Adjust… |
Gender and date of birth (optional) | Commercial targeting |
Profile picture (optional) | Updating the User profile |
You can withdraw your consent at any time by contacting us at the email address provided at the end of this Policy or directly from the settings of the Mobile Application.
3/ WeWard being a community of users, each person can view certain information related to other users (number of steps, number of Wards, number of flames, number of XP, Wards used to support community projects, their followers, CO2 saved). To avoid sharing this data, you can choose to make your account "private" in the "settings" of the application so that you are only visible to your followers and no longer to all users. You can also remove followers from your account at any time. Note that the number of XP remains visible to other users even in private mode.
WeWard being present on social networks, exchanged messages and publications are also analyzed and taken into account for the proper functioning of the company.
The legal basis for these processes is the legitimate interest of WeWard, specifying that sending the requested photo is not mandatory and that refusing it has no consequences.
Other processes are based on the legitimate interest of WeWard:
Data | Purposes | Legitimate interest of the Company |
---|---|---|
Photograph of your identity document, your IBAN, your date of birth, your first name, surname, and address. | Traceability and compliance with legal obligations in the case of a bank transfer | Be able to respond to banks' questions within the framework of their legal obligations |
Activity time and calories, step data up to 12 months prior to app installation. | Provide statistics on the physical activity of the person in order to improve performance | Provide additional content to users and allow the user to track their performance. Measure the efficacy of the application on user motivation and develop motivational factors. |
IP address (city level) | Conduct anonymous statistical studies on users' geolocation | Know the number of users in each city |
Email address | Communicate with you, particularly to inform you of news, offers, challenges, promotions, updates of the Application, the Website, our Terms of Use and/or this Privacy Policy, invitation to events. | Provide additional information |
Referral code, referral links, Referral balance of the referred user. | Offer referral deals | Increase user numbers and enhance user experience |
History of visited locations. | Conduct anonymous statistics | Know the number of users in certain locations |
The type and model of mobile device, browser type, device identification, connection times, and pages viewed. | Ensure the functioning of the Application, detect malfunctions to maintain quality and for the purposes of general anonymous statistics | Maintain Service quality and improve general understanding of clientele, R&D |
Statistical data (number of views, number of clicks, revenue generated) by partner. | Conduct general statistics and improve knowledge of partners. Transfer of this information to partner businesses in an anonymous form | Improve understanding and performance of service, R&D enable partner businesses to assess WeWard's performance |
Device identifier, cheat score*, number of referrals, all identifiers used on the WeWard account, source applications for steps, all transactions with partners, number and amount of transfers, surveys and executed offerwalls. | Verification of suspicious actions Detecting fraud (people with multiple IPs for 1 phone, having an abnormal number of referrals, having the same IBAN for multiple accounts) | Detecting fraud |
Email exchanges and records of banking transactions and rewards distributions. | Access to your transaction and winnings history | Comply with contractual and regulatory obligations, including for internal audits. Retain evidence in case of litigation |
Advertising identifier, journey on the app, impressions, clicks. | Measure the effectiveness of marketing campaigns | Conduct business, R&D |
Purchases made on the deals page | Management of the deal page and compliance with accounting obligations | Store commercial documents |
File of requests for exercise of rights (right to access, objection, erasure…) | Respond to your requests within the legal timeframe | Comply with our legal obligations (GDPR) |
*A fraud detection algorithm is used by WeWard whenever a user requests a transfer, gift card, requests to exchange their Wards for certain gifts, or makes a donation. The aim is to detect suspicious behaviors (e.g. artificial simulation of steps, simulated geolocation points, inconsistent viewing of ads, falsification of purchases or actions performed with our partners, false referrals). If the user employs such means, their account will be suspended. They will be informed in advance.
All data in the above table may be used by WeWard to fulfill its contractual and regulatory obligations, including for internal audits and to retain evidence in case of litigation.
4/ We work with third parties (local businesses, advertising networks, analytics providers, affiliate platforms hereafter "Partners") that may provide or receive information about you.
Data | Purposes |
---|---|
Responses to surveys from polling companies (data for which WeWard is not responsible for processing). WeWard only sends a customer ID to the partner. | Only when the user responds to a survey: data collected and processed by partner survey/interview companies (for example, Tap Research and Theoremreach as data controllers) for statistical study purposes that are their own. Questionnaires allowing the user to earn Wards. The non-exhaustive list of partners includes: Tap Research, InBrain, Pollfish… |
Advertising identifier (information from your phone that you can reset) | Provide rewards based on viewed videos (legal basis: execution of the contract) Propose targeted advertising (legal basis: consent): ID collected by WeWard and transferred to advertising partners for targeted advertising purposes. The non-exhaustive list of partners includes: Facebook, Ironsource, Adcolony, Vungle, Applovin… |
Unique identifier of your account and purchases made with partners | Provide rewards based on viewed videos and purchases made (legal basis: execution of the contract) Provide statistics on the physical activity of the person to improve performance. |
Unique identifier (email, database identifier) and user sessions (visited pages, clicks…) | Provide statistics on the use of the application (pages viewed, clicks, retention…) and allow support and engineers to resolve bugs to improve the application's performance, R&D. The non-exhaustive list of partners includes: Amplitude, Google (Firebase), Datadog… |
Users for whom the law of their country of residence permits may obtain the exhaustive list of these partners upon simple request at the email address indicated at the end of this Policy. They may obtain the identity of the third parties to whom we communicated their personal data during the previous calendar year for direct prospecting purposes.
Please note that we do not accept requests by phone, postal mail, or fax, and that we are not responsible for poorly labeled, misaddressed, or incomplete requests.
Recipients
Your personal data is processed by WeWard within the framework of the purposes described above, and for this purpose, WeWard may transmit your data to third parties belonging to the following categories:
1/ To our service providers: WeWard may engage trusted partners acting as processors and more specifically:
In the context of providing the Services by analyzing your data to account for your Wards and allowing us to grant you the Wards you wish to convert into a Reward;
To our advertising partners, such as Ironsource https://developers.ironsrc.com/ironsource-mobile/air/ironsource-mobile-privacy-policy/. Ironsource shares data with the following advertising partners: https://developers.is.com/ironsource-mobile/general/ironsource-exchange-programmatic-partners/, who act as data controllers.
More generally during the use of the Application to ensure support and respond to your requests, to send you an email, assist you in using the Service or aid us in conducting statistical analyses.
These third parties are contractually forbidden from using the personal data transmitted by WeWard, except to provide the services for which they were mandated, and they are required to maintain the security and confidentiality of your information with a level of protection equal to or greater than that offered by WeWard. A contract compliant with Article 28 of the GDPR is concluded with each of our service providers. You can obtain the list of these service providers upon simple request at the email address indicated at the end of this Policy.
2/ To our Partners: WeWard ensures that the Services are offered transparently by the Partners with whom WeWard collaborates as much as possible. For example, in this regard, Partners may ask WeWard for information to confirm a click in order to allow you to benefit from the proposed Services (Rewards). WeWard ensures that the Partners who have access to your personal data only process them for the sole purposes described at the time of Wards conversion into Reward.
You can obtain additional information about these Partners by sending an email to the address indicated below.
3/ To our affiliated companies
In the context of providing our Services and for the purposes described in this Policy, we may share your personal data with our affiliated companies or those within our group located in the European Economic Area or the United States, when necessary to ensure the continuity of our operations or to improve our Services. These transfers are governed in accordance with applicable regulations.
In any case: in addition to the scenarios described above, WeWard will only disclose your personal data without prior notice if required by the applicable regulation, or if such disclosure is necessary to comply with the law or applicable regulations, a legal procedure and/or an administrative or judicial injunction; to protect and defend the rights or property of the Company and/or to act in urgent circumstances to protect the personal safety of Users of the Application or third parties. WeWard will never share its User list with third parties without your prior consent. Subject to your express prior agreement, WeWard partners may contact you directly or through us to offer you commercial offers.
Security
WeWard ensures the processing of your data in full confidentiality and security by implementing the necessary technical and organizational measures to preserve their security, confidentiality, and integrity under optimal conditions.
Only those strictly authorized by WeWard will have access to your data. No unauthorized third party shall have access, except for legal obligations or obligations incumbent upon the data controller.
The risk regarding security is inherent to any technology related to the Internet and information. We do our utmost to ensure the security of personal data, but we cannot guarantee it.
Retention Period
WeWard retains your personal data for the period necessary to provide the Services. Afterwards, the data is stored in an active database for a maximum of 7 days after account deletion, or after 24 months of inactivity (then 5 years in interim archiving), subject to legal and regulatory retention obligations.
Specifics:
Data | Retention |
---|---|
IP address | The IP address is retained for the duration of the relationship. It is nevertheless deleted after 3 months of inactivity on the Application or 7 days after the deletion of your account. |
Information that you participated in a survey | WeWard retains only the fact that you earned x Wards for a survey on a specific day and time, and this for the duration of the relationship, 7 days after account deletion, and/or after 24 months of inactivity. |
Facebook or Google pseudo name, profile picture, gender, and friend list | WeWard does not keep the friend list. You can remove the Facebook-Google/WeWard link from your Facebook/Google account. WeWard retains the link for the duration of the account's existence. |
Geolocation data | Location data related to the collection of a virtual item is retained as long as your account is active, 7 days after account deletion, and/or after 24 months of inactivity. Geolocation points are not retained. |
Identity document | 1 month after uploading your identity document. The information that your identity document is validated is retained for the duration of the relationship, 7 days after account deletion, and/or after 24 months of inactivity. |
Cheat score | WeWard retains the anonymized cheat score after your account has been deleted. |
Messages (the content) | 4 years |
File of requests for the exercise of rights GDPR | 3 years from the end of the calendar year of your request. 1 month for a copy of your identity document if it has been requested. |
COOKIES/TRACKERS
Trackers are small text files (known as "cookies") placed on your device by your browser and/or the websites and applications you visit, including the site edited by WeWard.
Mobile applications do not use cookies, as a website might. They use SDKs (software development kits).
Cookies and SDKs are primarily used to enable the site and application to function, or operate more efficiently, but also to provide information to partner website owners or to enhance your user experience and deliver personalized content or advertisements.
On the site www.wewardapp.com, we only use a functional cookie (Datadog) to detect malfunctions.
No cookie is placed by third parties and WeWard does not use any advertising cookie on this site.
On the WeWard app, we use:
Trackers necessary for the application to function correctly and improve your experience: trackers (Facebook Sign In, Apple Sign In, Google Sign In, Firebase) to recognize you upon entering the application and an "IPbase" tracker to identify your country and offer you a version of the app corresponding to your country and language (trackers necessary for the provision of a service you request).
We also use trackers (Firebase Crashlytics, Datadog) to detect malfunctions of the application.
The CodePush tracker to update the application, which does not collect any personal data.
Trackers (Firebase) to manage notification sending. You can disable notifications by adjusting the settings on your device.
Audience measurement trackers, not subject to consent (Amplitude and Firebase) and strictly necessary for the supply of the service (measuring performance, detecting navigation issues, optimizing technical performance of the site or its ergonomics, estimating server capacities needed, analyzing content viewed), and which meet the criteria for exemption from consent.
Advertising trackers (Ironsource, Applovin, Adcolony, Unity, A4G, Bidmachine, DT Exchange, Google AdMob, InMobi, Litfoff, Meta, Mintegral, Ogury, Verve, Pangle, Line, App Prizes, Ayet Studio, MyChips, Tapjoy, Bitlabs, CPX, PrimeSurvey, TapResearch, Theorem Reach) that collect data on the performance and exposure of advertising campaigns and deliver ads or surveys when you wish to obtain rewards.
Attribution trackers (Adjust and Facebook Ads) allow us to analyze and steer acquisition campaigns. You can review the Facebook advertising settings and update your preferences at any time.
You can opt out of one or more trackers by sending your request to privacy@wewardapp.com.
You can contact WeWard at any time (privacy@wewardapp.com) to access the privacy policies related to these trackers.
The information collected by the trackers is kept for a maximum of 6 months.
The processing of data from these cookies is carried out in accordance with our Cookie Policy, which we invite you to review.
Data Transfers outside the European Union
In the context of providing the Services, WeWard may use analytical and notification providers whose headquarters or servers are located in non-EU countries that have not been the subject of an adequacy decision by the European Commission. These countries (USA, Madagascar, UK) provide a level of protection lower than that existing within the European Union. In these cases, WeWard ensures that this transfer is carried out in compliance with current regulations by taking all appropriate measures and within a legal, technical, and operational framework specific to ensure the confidentiality and security of this data. These third parties undertake to comply with the European Commission's Standard Contractual Clauses.
You can obtain information about the transfers by sending an email to the address indicated below.
Data Deletion
You may delete your data at any time by going to the application, on the profile page, via the "delete my account" button, or by sending an email to contact@wewardapp.com. These data will be archived in full within 7 days and deleted after 3 months.
Third-party Sites and Services
Our Services may contain links to websites, mobile applications, or online services operated by third parties. We may also integrate certain content or features from these third parties. These links or integrations do not constitute an endorsement or affiliation with these third parties.
We do not exercise any control over these third-party sites, applications, or services and cannot be responsible for their practices concerning personal data protection. We recommend you review the privacy policy of each of these third parties to understand how your personal data is processed there.
Your Rights
In accordance with applicable regulations, you have the right to access, object to, rectify, erase your personal data as well as the right to limit processing performed, data portability, and to define the fate of your data in case of death. Finally, concerning profiling operations, you have the right to oppose the use of such a process. You may also withdraw prior consent granted. However, exercising some of these rights (opposition to profiling, withdrawal of consent to geolocation) may prevent WeWard from providing you access to the Application or using all or part of the Services.
These rights can be exercised by contacting us at the following address privacy@wewardapp.com. Furthermore, it is reminded that you can directly exercise certain of these rights through your account settings (deleting documents, deleting optionally requested information, and even general deletion of your account). You can remove the Facebook-Google/WeWard link from your Facebook/Google account.
You may unsubscribe from commercial emails by following the unsubscribe instructions at the bottom of these emails, or by contacting us. Please note that if you choose to stop receiving marketing emails, you may still continue to receive emails related to the service or other non-commercial communications.
Advertising Choices. In some cases, you may limit the use of your information for targeted advertising purposes based on your interests by adjusting the following options:
Browser settings. You can change your Internet browser settings to block third-party cookies.
Privacy-focused browsers or extensions. You can use privacy-centric browsers and/or extensions (modules) that block advertising tracking technologies.
Platform settings. Certain platforms like Google and Facebook offer functionalities to disable targeted advertising, accessible at the following addresses:
- Google: https://adssettings.google.com/
- Facebook: https://www.facebook.com/about/ads
Tools provided by the advertising industry. You can also choose not to receive targeted advertising from companies that are members of the following opt-out programs:
Network Advertising Initiative: http://www.networkadvertising.org/managing/opt_out.asp
Digital Advertising Alliance: https://optout.aboutads.info/
Mobile settings. You can configure your mobile device settings to restrict the use of your device's advertising identifier for targeted advertising purposes.
Please note that these opt-out settings should be applied separately on each device and each browser you use.
We cannot guarantee that the companies with whom we collaborate participate in the opt-out programs mentioned above.
Do Not Track. Some Internet browsers may be configured to send "Do Not Track" signals to online services you consult. Currently, we do not respond to these "Do Not Track" signals. For more information on "Do Not Track," please consult the sites of your local authorities (for the US: http://www.allaboutdnt.com).
If you are not satisfied, you have the right to file a complaint with your local data protection authority, which you can find by following the link below: https://www.edpb.europa.eu/about-edpb/about-edpb/members_fr.
For France, the lead authority of WeWard:
National Commission on Informatics and Liberty (CNIL) 3 Place de Fontenoy - TSA 80715 - 75334 PARIS CEDEX 07 Tel.: 01 53 73 22 22
Modifications to this Privacy Policy
We reserve the right to modify this Privacy Policy at any time to reflect the evolution of our practices, our Services or legal requirements. In the event of substantial changes that impact your rights or require your consent, you will be informed by appropriate means (for example, notification in the application or by email) and, if necessary, we will seek your consent again.
The updated version of the Privacy Policy will be published on our Services with the updated revision date. We invite you to regularly review this Policy to become aware of any changes.