Data Protection Policy

This document was automatically translated from French. In the event of any discrepancies between the translated version and the original French version, the French version shall prevail.

Last updated September 4, 2026

WeWard SAS

WeWard SAS, controller (hereinafter referred to as “WeWard SAS” or “WeWard”) is a simplified joint-stock company with a share capital of €1,203.32, headquartered at 111 Avenue Victor Hugo 75016 Paris, registered under SIRET number 85361417000035 with the Paris Trade and Companies Register. This Data Protection Policy applies to the use of the WeWard Mobile Application (the “Mobile Application”), to access the Services we provide, and aims to inform you about the collection, use, and more generally the processing of your personal data. All capitalized terms not defined herein shall have the meaning assigned to them in the Terms and Conditions.

Please note that you must be of the legal age required to use the Services, in accordance with the legislation applicable in your country of residence. In particular, if you reside in a country of the European Economic Area, you must be at least 16 years old (or the minimum age permitted by your national legislation, if lower — 15 years in France for example) to be able to consent alone to the processing of your personal data.

1/ WeWard SAS collects and processes personal information including, in particular, your name, mobile phone number, email address, IP address, unique device identifiers and other identification identifiers, photographs and/or payment information. The legal basis for processing is the performance of the contract (Terms and Conditions to which you adhered) concluded between you and WeWard.

More specifically:

Data Purposes
Email address, unique account identifiers, consents, your time zone, language, date of birth (optional), phone number. Allow access to the Service (create an account), authenticate users and enable proper use of the application, determine your time zone (to reset your step counter at midnight), translate texts according to your language
Step count and geolocation data (optional) Count the user’s steps, assess distance traveled, verify eligible physical activities, assign rewards, position the user on the map and display nearby Virtual Objects
Number of consecutive days on the application Calculate and display the number of flames
Number of consecutive days on the application, username, amount of XP, number of Wards, number of steps, number of flames Rank users within leagues, among friends, within championships and communities.
First name, last name, postal address, mobile phone Provide physical gifts (data transmitted to merchants who must deliver gifts), manage participation in sweepstakes, organize events, assist the delivery person in case of an issue. Manage any purchases.
IP address (city-level) Provide the service by awarding points based on actions with partners or in the application.
Transaction history, rewards and virtual items Provide you with your transaction history, your rewards and your collections.
In the case of a Google or Apple login: email address, first name, last name and profile photo from the account. Login to the service and completion of the user profile.
Your identification data, including your email address, your journey on the app, the messages you send us, the issues encountered, the IP address Support, proper functioning of the app and compliance with our commitments, sending transactional emails.
Phone number, first name, last name, IP address, technical information related to the mobile device and content of messages sent Sending communications related to the Service
Email address Sending emails about offers, challenges, promotions, events related to earning Wards.
User-generated data, such as photos, images, blog comments, questions, messages, original works and any other content or information that you generate, transmit or make available on the Service, as well as associated metadata. Metadata includes information about how, when, where and by whom content was created, as well as formatting or modification information. Metadata also includes information you may add, or that may be added to your content, such as keywords, geographic or location data and other similar information. Performance of the service, correct operation of the application and compliance with our commitments, animation of the WeWard community.

As part of the Services, we may provide you a feature to search for friends using their phone number, first name, last name, username or by using your Facebook and/or Google identifiers. If you wish, you will be prompted to authorize the WeWard Application to access your address book or certain information associated with your Facebook and/or Google account, such as your name, profile photo, gender and friends list. Where you consent, this information will be processed by us to identify your friends who are users of the Application or to allow you to invite friends to install the WeWard Application. WeWard SAS will never contact your non-user friends directly.

2/ With your consent (legal basis), we will collect information about your location and physical activity in order to (i) personalize reward offers visible in the Application based on your profile and location, and (ii) offer you virtual items to collect. You can enable and disable location using your mobile device’s operating system settings. However, when you disable this feature, you will only have access to limited features of the Application and, technically, we will be unable to collect information about your physical activity and location, which will prevent the tracking and/or conversion of your movements into Wards. You can still earn Wards by performing other actions (watching ads, making purchases, participating in surveys, etc.).

With your consent, we also process:

Data Purposes
Data necessary for targeted advertising and campaign performance measurement: account creation date, number of Wards, country, age (if provided), advertising identifier (information from your phone that you can reset), app journey, clicks, IP address, web journey, device data (such as type and OS version, manufacturer and model, browser type and version, screen resolution, language settings), unique identifiers, IP address, email address, survey responses, account identifier, email address Improve our understanding of usage and the performance of our service, produce general statistics, aggregate and generate anonymized results for the defense of WeWard’s interests. Data transferred by WeWard to advertising partners for advertising targeting and performance measurement. The non-exhaustive list of partners is: Facebook, Google, Ironsource, Adcolony, Vungle, Applovin, Meta Platforms, TikTok, Unity, Adjoe, Adjust…
Gender and date of birth (optional) Commercial targeting
Profile photo (optional) Update the user profile

You may withdraw your consent at any time by contacting us at the email address at the end of this Policy or directly from the Mobile Application settings.

3/ As WeWard is a user community, each person may view certain information related to other users (step count, number of Wards, number of flames, amount of XP, Wards used to support charitable projects, their followers, CO2 saved). To avoid sharing these data, you can choose to make your account “private” in the Application “settings” so that you are only visible to your followers and not to all users. You can also remove followers from your account at any time. Note that the amount of XP remains visible to other users even in private mode.

As WeWard is present on social networks, exchanged messages and posts are also analyzed and taken into account for the proper operation of the company.

The legal basis for these processes is WeWard’s legitimate interest, it being specified that sending the requested photo is not mandatory and that a refusal has no consequences.

Other processing is based on WeWard’s legitimate interest:

Data Purposes Legitimate interest of the Company
Photograph of your identity document, your IBAN, your date of birth, your first and last name and your address. Traceability and compliance with legal obligations in the case of a bank transfer Be able to answer banks’ questions within the scope of their legal obligations
Activity time and calories. Step data up to 12 months prior to installation of the app. Provide statistics on the person’s physical activity to improve their performance Provide additional content to users and allow users to track their performance. Measure the effectiveness of the application on user motivation and develop motivational factors.
IP address (city-level) Conduct anonymous statistical studies on users’ geolocation Know the number of users in each city
Email address Communicate with you, in particular to inform you of news, offers, challenges, surveys carried out by WeWard, promotions, updates to the Application, the Website, our Terms and Conditions and/or this Privacy Policy, invitation to events Provide additional information, improve knowledge and performance of the service, R&D
Referral code, referrer-referee links, Referee’s Ward balance. Propose referral offers Increase the number of users and improve user experience
History of visited places. Produce anonymous statistics Know the number of users in certain locations
Device type and model, browser type, device identification, login times and pages viewed, mobile OS and version, and network connection type Enable the Application to function, detect malfunctions to maintain quality and for general anonymous statistics Maintain Service quality and improve general customer knowledge, R&D
Statistical data (number of views, number of clicks, revenue generated) per partner. Produce general statistics and improve knowledge of partners. Transfer of this information to merchant partners in anonymous form Improve knowledge and performance of the service, R&D. Allow merchant partners to evaluate WeWard’s performance
Device identifier (clear and hashed), technical device information, first and last name, IP address, network data, telemetry data, behavioral signals (sampled interactions such as clicks and touch contacts), temporal information related to session initiation (e.g.: account creation, login, session start), cheat score*, number of referees, all identifiers that have used the WeWard account, source apps for step data, all transactions with partners, number and amount of transfers, surveys and offerwall executions. Verification of suspicious actions. Fraud detection (e.g.: people using multiple IPs for one phone, having an abnormal number of referees, using the same IBAN for multiple accounts) Secure the Application and its reward mechanisms, prevent abuse and fraud, ensure fairness among users, protect WeWard’s economic interests and ensure proper functioning of the Services, which may require the use of specialized technical tools and providers in fraud prevention.
Email exchanges and banking and reward distribution transaction data. Access your transaction and rewards history Comply with contractual and regulatory obligations, including for internal audits. Preserve evidence in case of dispute
Advertising identifier, app journey, impressions, clicks. Measure the effectiveness of marketing campaigns Run business operations, R&D
Purchases made on the Top Deals page Manage the Top Deals page and meet its accounting obligations Preserve commercial documents
File of rights exercise requests (access, objection, deletion, etc.) Respond to your requests within the legal timeframe Comply with our legal obligations (GDPR)
Identification data (first and last name), contact data (email address, billing and delivery addresses), technical data (IP address) and transactional data related to voucher purchases. Detect, prevent and secure fraud related to payment operations carried out in the context of purchasing vouchers in the application. Secure payment operations, protect WeWard’s economic interests, prevent payment fraud and limit risks of losses and payment disputes.

*An anti-cheat algorithm is used by WeWard as soon as a user requests a transfer, a gift card, asks to exchange their Wards for certain gifts or makes a donation. The goal is to detect suspicious behaviors (e.g.: artificial step simulation, artificial geolocation point simulation, incoherent ad viewing, falsification of purchases or actions performed with our partners, falsification of referrals). If a user uses such methods, their account will be suspended. They will be informed beforehand.

All data in the table above may be used by WeWard to comply with its contractual and regulatory obligations, including for internal audits and to retain evidence in the event of disputes.

4/ We work with third parties (local merchants, advertising networks, analytics providers, affiliate platforms hereinafter “Partners”) who may provide us with or receive information about you.

Data Purposes
Responses to questionnaires from survey companies (data for which WeWard is not the controller). WeWard only sends a customer ID to the partner. Only when the user answers a survey: data collected and processed by partner survey companies (for example Tap Research and Theoremreach as controllers) for their own statistical study purposes. Questionnaires allowing the user to earn Wards. The non-exhaustive list of partners is: Tap Research, InBrain, Pollfish…
Advertising identifier (information from your phone that you can reset) Provide rewards based on videos watched (legal basis: performance of the contract). Offer targeted advertising (legal basis: consent): ID collected by WeWard and transferred to advertising partners for ad targeting. The non-exhaustive list of partners is: Facebook, Ironsource, Adcolony, Vungle, Applovin…
Unique account identifier and purchases made with partners Provide rewards based on videos watched and purchases made (legal basis: performance of the contract). Provide statistics on the person’s physical activity to improve their performance.
Unique identifier (email, database identifier) and user sessions (pages visited, clicks…) Provide statistics on application usage (pages viewed, clicks, retention…) and enable support and engineers to resolve bugs to improve Application performance, R&D. The non-exhaustive list of partners is: Amplitude, Google (Firebase), Datadog…

Users for whom the law of their country of residence permits may obtain the exhaustive list of these partners upon simple request to the email address indicated at the end of this Policy. They may obtain the identity of third parties to whom we shared their personal data during the previous calendar year for direct marketing purposes.
Please note that we do not accept requests by phone, postal mail or fax, and we are not responsible for mislabelled, misaddressed or incomplete requests.

Recipients

Your personal data is processed by WeWard for the purposes described above and, for this purpose, WeWard may transfer your data to third parties belonging to the following categories:

1/ To our subprocessors: WeWard may engage trusted partners acting as subprocessors, in particular:

These third parties are contractually prohibited from using the personal data transmitted by WeWard except to provide the services for which they were mandated, and they are required to maintain the security and confidentiality of your information with protection equal to or greater than that provided by WeWard. A contract compliant with Article 28 of the GDPR is concluded with each of our subprocessors. You can obtain the list of these subprocessors upon simple request to the email address indicated at the end of this Policy.

2/ To our Partners: WeWard ensures as far as possible that Services are offered transparently by the Partners with whom WeWard collaborates. For example, Partners may request WeWard to provide information to confirm a click so you can benefit from the Services offered (Rewards). They may also receive the information necessary to validate an action or challenge so that you can be awarded Wards. WeWard may also transmit certain data to payment partners to combat fraud related to payment operations, notably when purchasing vouchers.
WeWard ensures that the data it transmits to Partners is only communicated for the purposes necessary to provide the Services. Any processing carried out beyond these purposes is exclusively between you and the Partner, in accordance with its privacy policy.

You can obtain additional information about these Partners by sending an email to the address provided below.

3/ To our affiliated companies

In providing our Services and for the purposes described in this Policy, we may share your personal data with our affiliates or group companies, located within the European Economic Area or in the United States, when necessary to ensure the continuity of our operations or improve our Services. These transfers are governed in accordance with applicable law.

‍In any event: aside from the cases described above, WeWard will not disclose your personal data, without prior notice, except if required by applicable law, or if such disclosure is necessary to comply with law or regulation, a judicial proceeding and/or an administrative or judicial order; to protect and defend the rights or property of the Company and/or to act in urgent circumstances to protect the personal safety of Application users or third parties. WeWard will never share its User list with third parties without your prior consent. Subject to your express prior agreement, WeWard partners may contact you directly or through us to offer commercial offers.

Security

WeWard processes your data confidentially and securely by implementing the necessary technical and organizational measures to optimally preserve their security, confidentiality and integrity.

Only persons strictly authorized by WeWard will have access to your data. No unauthorized third party may access them, except under a legal or union obligation incumbent on the data controller.

Security risk is inherent to any Internet and information-related technology. We do our utmost to ensure the security of personal data but cannot guarantee it.

Retention period

WeWard retains your personal data for the period necessary to provide the Services. Afterwards, data is kept in an active database for a maximum of 7 days after account deletion, or after 24 months of inactivity (then 5 years in intermediate archiving), subject to legal and regulatory retention obligations.

Specifics:

Data Retention
IP address The IP address is retained for the duration of the relationship. It is nevertheless deleted after 3 months of inactivity on the Application or 7 days after deletion of your account.
Information that you participated in a survey WeWard only retains the fact that you earned x Wards for a survey on a given day and time, and this for the duration of the relationship, 7 days after account deletion, and/or after 24 months of inactivity.
Facebook or Google username or name, Facebook or Google profile photo, gender and Facebook or Google friends list WeWard does not retain the friends list. You can remove the Facebook-Google/WeWard link from your Facebook/Google account. WeWard retains the link for the life of the account.
(Geo)location data Location data related to collecting a virtual object is retained while your account is active, 7 days after account deletion, and/or after 24 months of inactivity. Geolocation points are not retained.
Identity document 1 month after uploading your identity document. The information that your identity document is validated is retained for the duration of the relationship, 7 days after account deletion, and/or after 24 months of inactivity.
Cheat score WeWard retains the anonymized cheat score after deleting your account.
Messages (content) 4 years
File of GDPR rights requests 3 years from the end of the calendar year of your request. 1 month for a copy of your identity document if it was requested.

COOKIES / TRACKERS

Trackers are small text files (called "cookies" in English) placed on your device by your browser and/or the websites and applications you visit, including the site operated by WeWard.

Mobile applications do not use cookies in the same way a website would. They use SDKs (software development kits).

Cookies and SDKs are primarily used to allow the site and application to function, or to function more efficiently, but also to provide information to partner site owners, to improve your user experience and to display personalized content or ads.

On the site www.wewardapp.com, we only use a functional cookie (Datadog) to detect malfunctions.

No cookie is placed by third parties and WeWard does not use any advertising cookie on this site.

On the WeWard app, we use:

  • trackers necessary for the app to function properly and improve your experience: trackers (Facebook Sign In, Apple Sign In, Google Sign In, Firebase) to recognize you when you arrive on the application and an “IPbase” tracker to identify your country and offer you a version of the app corresponding to your country and language (trackers necessary for the provision of a service you request).

    We also use trackers (Firebase Crashlytics, Datadog) to detect application malfunctions.

  • The CodePush tracker to update the application which does not collect any personal data.

  • Trackers (Firebase) to manage sending notifications. You can disable notifications by going to your device settings.

  • Audience measurement trackers, not subject to consent (Amplitude and Firebase) and strictly necessary for the provision of the service (performance measurement, detection of navigation problems, optimization of the technical performance or usability of the site, estimation of server capacity needs, analysis of viewed content), and which meet the exemption criteria from consent.

  • Advertising trackers (Ironsource, Applovin, Adcolony, Unity, A4G, Bidmachine, DT Exchange, Google AdMob, InMobi, Litfoff, Meta, Mintegral, Ogury, Verve, Pangle, Line, App Prizes, Ayet Studio, MyChips, Tapjoy, Bitlabs, CPX, PrimeSurvey, TapResearch, Theorem Reach) to collect data on campaign performance and exposure and to display ads or surveys when you wish to obtain rewards.

  • Attribution trackers (Adjust and Facebook Ads) to analyze and manage acquisition campaigns. You can view Facebook ad settings and update your preferences at any time.

You can object to one or more trackers by sending your request to privacy@wewardapp.com.
You can contact WeWard at any time (privacy@wewardapp.com) to access the privacy policies relating to these trackers.

Information collected by trackers is retained for a maximum of 6 months.

The processing of data from these cookies is carried out in accordance with our Cookie Policy which we invite you to consult.

Transfers of data outside the European Union

In providing the Services, WeWard may use analytics and notification providers whose headquarters or servers are located in countries that are not members of the European Union and which have not been the subject of an adequacy decision by the European Commission. These countries (USA, Madagascar, UK) provide a lower level of protection than the framework within the European Union. In such cases, WeWard ensures that the transfer is carried out in compliance with applicable regulations by taking all appropriate measures within a legal, technical and operational framework to ensure the confidentiality and security of these data. These third parties commit to comply with the European Commission’s Standard Contractual Clauses.

You can obtain information on transfers by sending an email to the address indicated below.

Data deletion

You can delete your data at any time by going to the app, to the profile page, via the “delete my account” button or by sending an email to contact@wewardapp.com. These data will be archived in their entirety within 7 days and deleted after 3 months.

Third-party sites and services

Our Services may contain links to websites, mobile applications or online services operated by third parties. We may also integrate certain content or features from these third parties. These links or integrations do not constitute endorsement or affiliation with these third parties.

We exercise no control over these third-party sites, applications or services and cannot be responsible for their personal data practices. We recommend that you review the privacy policy of each of these third parties to understand how your personal data is processed there.

Your rights

In accordance with applicable law, you have the right of access, objection, rectification, deletion of your personal data as well as the right to restriction of processing, data portability and to determine the fate of your data in the event of death. Finally, regarding profiling operations, you have the right to object to the use of such a process. You can also withdraw a prior consent given. However, exercising some of these rights (opposition to profiling, withdrawal of consent for geolocation) may make it impossible for WeWard to provide you access to the Application or use of all or part of the Services.

These rights can be exercised by contacting us at privacy@wewardapp.com. In addition, you are reminded that you can exercise some of these rights directly through your account settings (deleting documents, deleting optionally requested information and even general deletion of your account). You can remove the Facebook-Google/WeWard link from your Facebook/Google account.

You can unsubscribe from commercial emails by following the unsubscribe instructions at the bottom of those emails, or by contacting us. Please note that if you choose not to receive marketing emails, you may still receive service-related emails or other non-commercial communications.

Advertising choices. In some cases you can limit the use of your information for interest-based advertising by configuring the following options:

  • Browser settings. You can change your Internet browser settings to block third-party cookies.

  • Privacy-focused browsers or extensions. You can use privacy-focused browsers and/or extensions (modules) that block ad-tracking technologies.

  • Platform settings. Some platforms such as Google and Facebook offer options to opt out of interest-based advertising, accessible at the following addresses:

  • Industry opt-out tools. You can also choose not to receive interest-based advertising from companies that are members of the following opt-out programs:

  • Mobile settings. You can configure your mobile device settings to restrict the use of your device advertising identifier for interest-based advertising.

Please note that these opt-out settings must be applied separately on each device and each browser you use.
We cannot guarantee that the companies we work with participate in the opt-out programs mentioned above.

Do Not Track. Some web browsers can be configured to send “Do Not Track” signals to the online services you visit. Currently, we do not respond to these “Do Not Track” signals. For more information on “Do Not Track”, please consult your local authorities’ websites (for the US: http://www.allaboutdnt.com)

If you are not satisfied, you have the right to lodge a complaint with your local data protection authority, which you can find via the following link: https://www.edpb.europa.eu/about-edpb/about-edpb/members_fr

For France, WeWard’s lead supervisory authority:
Commission nationale de l’informatique et des libertés (CNIL) 3 Place de Fontenoy - TSA 80715 - 75334 PARIS CEDEX 07 Tel.: +33 1 53 73 22 22

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time to reflect changes in our practices, our Services or legal requirements. In the event of a material change that impacts your rights or requires your consent, you will be informed by appropriate means (for example, notification in the application or by email) and, if necessary, we will request your consent again.

The updated version of the Privacy Policy will be published on our Services with the updated revision date. We invite you to review this Policy regularly to be aware of any changes.

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