588,000 tons of CO2 prevented each year thanks to WeWard!

At least 588,000 tons of CO2 are prevented from entering the atmosphere each year thanks to the use of WeWard, which is the equivalent of one year of electric heating for nearly 2.5 million apartments.

To ensure the reliability and significance of the results, anonymized data from 95,000 users was analyzed, along with responses from a questionnaire sent to another 50,000 users.

Users walk 25% more and leave their cars behind!

First, the research firm analyzed our users' step data by comparing their activities before and after downloading the app. On average, WeWard increases the walking time of its users by 25%. This effect is immediate within the first month of using the app and continues over time.

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Next, 6t studied the impact of the application on users' overall travel. Out of 100 kilometers walked, WeWard is responsible for 20km that would not have been walked without it. Of these 20km, seven would have been done by car in the absence of WeWard, nine would have been done via other means (bike, public transport, etc) while four simply wouldn't have happened at all. As such, 35% of the distances walked with WeWard replaced distances by car.

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"WeWard is, as a result, enabling a real change in the habits of its users, who are walking more and significantly decreasing their use of other means of transportation, primarily by car," the research firm said.

588,000 tons of CO2 prevented

Energy savings can be easily deduced from the study's findings. "Every day, a user substitutes an average of 528 meters of walking instead of driving. When you consider that a car consumes an average of 164g of CO2 per kilometer, that's 86.59g of CO2 per day per user."

By applying these results to all of its users, WeWard is preventing 588,000 tons of CO2 per year across Europe from entering the atmosphere.

Thanks to its innovative system of walking rewards, WeWard is a powerful player in the ecological transition. Used by more than 10% of the French population and in seven countries in Europe, the app also allows to spread awareness messages on a large scale. Indeed, the transportation we use, mainly gas-engine vehicles, are responsible for 24% of carbon emissions and 60% of trips of less than 5km are made by car.

"Pedestrians must once again become the priority for public authorities. (...) The results presented with the help of 6t should create or increase tenfold the initiatives implemented by cities and urban areas" said Jean-Marc Hoffner, President of the Strategic Council of the Urban School of Science Po Paris, present at the conference.

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6t, what is it?

6t is an independent research company that specializes in the study of mobility practices, lifestyles and land use. The group supports public institutions and companies in their development processes.

Find the complete study conducted by 6t with WeWard :

https://www.6-t.co/article/mesure-de-limpact-de-weward-sur-les-pratiques-de-mobilite

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