How to launch a WeWard Community for your charity

Launching a solidarity walking challenge with WeWard Communities is quick, easy and 100% free! Do you represent a charity? Thanks to WeWard Communities, you can mobilize your donors, volunteers and partners around a solidarity walking challenge to fund your projects! Download the WeWard application, go to the Social tab, then Communities, and click on the Create button. Then, you just have to follow these steps!

Create a clear and inspiring Community

1. Choose an impactful name‍

Give a name that speaks immediately to your audience and reflects your mission. Examples: “Walk for Sick Kids with [Name of association]”, “1 Million Wards to Plant 1,000 Trees”.

2. Write a clear, motivating description‍

Explain why you're launching this solidarity walk, and which projects you'd like to fund. You are free to define your project and your goals, but several options are recommended:

• Create a WeWard Community to engage participants in a solidarity event: are you organizing a solidarity run or hike, or any other event? Whether at a physical location or remotely, invite participants to contribute and challenge themselves by joining your Community

• Create a WeWard Community to reach a specific Wards collection target: you have a project in mind? Set a Wards collection target and motivate your members to reach 100%. You can update the title or description regularly with the % collected to indicate your progress. Members can also consult the total amount of Wards collected and its cash equivalent in real time on the Community home page

• Create a WeWard Community with no end date or maximum to engage your network all year round: the longer your Community lasts, the more Wards you can collect and therefore convert into more funds for your association! To motivate your members, don't forget to set intermediate monthly or quarterly fundraising targets, and to explain the projects that have been realized thanks to their steps.

In all cases, mention concrete figures to illustrate the impact, whether in numbers of people, meals, animals, trees...

" Every 1,000 collective Wards finances 1 meal for earthquake victims. Goal: 1 million Wards = 1,000 meals!

Here's an example of a description for a community with a Wards collection target for a specific project:

[Engaging catchphrase + numbers to measure impact] 2 million Wards to protect orphaned primates in the Congo Basin 🌿

Help fund 4 months' worth of food for 30 rescued primates 🍌

[Concise description of your organization's mission] P-WAC's mission is to rescue and rehabilitate orphaned primates in Central Kongo, victims of human activities such as poaching and deforestation. These primates, including chimpanzees and other ape species, receive the care they need to recover from their traumas and are then reintroduced into the wild.

[Quantified project impact details] 🍼 This campaign aims to provide essential support to 30 orphaned primates by funding most of their food for four months. This includes essential nutrition such as fresh fruit, vegetables, protein and milk, which are vital for their rehabilitation.

P-WAC's holistic approach goes beyond animal care. They also preserve the forests of the Congo Basin, helping to protect an entire ecosystem. Saving these key species has a ripple effect, safeguarding the biodiversity of one of the world's most vital ecological regions.

[Call to action] Walk for our Community and contribute directly to providing essential food for 30 orphaned and recovering primates!

3. Add an impactful banner

Use an image (in landscape format, 1125 x 540 px recommended) representative of your cause: children helped, animals saved, trees planted, or even your team in the field!

4. Create teams (optional)

Create teams to reinforce commitment: by city or local branch. This adds a fun, competitive touch!

Invite your donors, volunteers and partners to participate

Share the link or code of your community via your email newsletter, social networks or WhatsApp groups. No limit on the number of participants!

You can also add your community link on your website and in your Instagram account description, alongside your other donation options.

Here's a example of a launch message:

🚶 Join our solidarity walk on WeWard!

Together, let's walk for [name your cause]!

Every step counts: the more we walk, the more Wards (points on the app) we collect, which we can then convert into funds for [project objective/name of your association].

📲 How do I get involved?

• If you don't already have the WeWard app, download it here : [your link]
• If you already have it, go to the Social tab, then Communities, click on Join and enter the code: [your code]
• Walk as much as you can between [start date] and [end date] (optional)
• Validate your steps every day in the app to automatically transfer a % of your Wards to the collective pot and appear in the ranking

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➕ Pro tip: invite your corporate partners to create their own community to challenge their employees and contribute to your cause! Share this page with them on our website.

💬 Bonus: do you have celebrities or influencers who are ambassadors for your charity? Ask them to invite their Instagram/TikTok followers to join your community!

Animate and engage your community

Here are a few message templates to keep motivation high:

📣 Template 1: 👣 Well done for your efforts!

Already [X] weeks we've been walking together! You're doing great.

On average, everyone has walked [average number of steps] steps.

➡️ Let's keep walking to reach the goal and change lives!

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📣 Template 2: 🌟 We're almost there!

Well done! We've already reached [percentage]% of our goal 🎯

📊 Total steps: [number]

🎁 Goal: [total goal]

One more effort to unlock [project goal]! Every step makes a difference.

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Here are also a few tips to share for collecting maximum Wards:

📣 Tip 1: How to earn maximum Wards on WeWard?

🚶 Walking: validate your steps every day on the app's homepage. The more you walk, the more Wards you earn.

🏆 By completing challenges: you can find all the challenges on the home page.

🎮 Games and surveys: earn Wards by playing fun games or taking surveys.

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📣 Tip 2: How to increase your daily step count?

🔥 Validate your steps every day to keep your streak going and create a walking habit

👣 Schedule a daily walk of 10 to 15 minutes at a time in your day

🚶 Walk instead of using your car or public transport

🃏 Collect WeCards on the map

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