Alma launched a WeWard step challenge to rally teams around a shared mission: walk 20 million steps together in October to unlock a €1,000 donation to a charity - all in just a few clicks.

What problem they faced

HR team at Alma, a fast-growing fintech company with 380 employees, faced a common challenge: how to organize team building events across different offices - in Lille, Paris, and remote - while keeping engagement high and organization simple.

“We were looking for an easy, self-serve solution that could engage everyone — no matter where they work - around a fun and meaningful activity.”

Why and how they used WeWard

They launched a step challenge for October in minutes, a fun and healthy event to motivate each other to walk more through:

• friendly competition in team rankings - no material rewards, just pride of being in the best teams

• a shared cause - donate €1000 to Anne Lorient charity, helping homeless women and children

How they implemented it:

• Created a branded private WeWard step challenge in just a few minutes

• Invited employees via Slack and let them choose their team names

• Tracked team rankings and collective progress toward the 20-million-step goal

Alma's employees competed in team rankings and tracked collective stats

Results and takeaways

In just one month, Alma’s employees collectively walked 21.6 million steps, exceeding their goal and donating €1,000 to Anne Lorient charity.

Results at a glance

• 21.6 million steps

• 40% participation rate

• 4 teams created

• 2,014 kg of CO₂ saved, emissions from 12,000 km driven in a car

“The WeWard Challenge created a lively, fun atmosphere across teams. It strengthened bonds between colleagues, and the collective donation made everyone proud to be part of Alma.”

Key Takeaways

• Effortless set-up: launch in minutes, even across multiple cities

• Tangible results: stronger team spirit, social impact and healthier habits

• Replicable initiative: Alma plans to use the WeWard Community for future challenges

Want to create your own free WeWard Step Challenge? Start today with this step-by-step guide.

Wardy

Mascotte
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21.6 million
steps in 5 weeks
40%
participation rate
2.6 t CO₂ saved
more emissions than from 2 round trip flights Paris - NYC