Alma launched a WeWard step challenge to rally teams around a shared mission: walk 20 million steps together in October to unlock a €1,000 donation to a charity - all in just a few clicks.
What problem they faced
HR team at Alma, a fast-growing fintech company with 380 employees, faced a common challenge: how to organize team building events across different offices - in Lille, Paris, and remote - while keeping engagement high and organization simple.
“We were looking for an easy, self-serve solution that could engage everyone — no matter where they work - around a fun and meaningful activity.”
Why and how they used WeWard
They launched a step challenge for October in minutes, a fun and healthy event to motivate each other to walk more through:
• friendly competition in team rankings - no material rewards, just pride of being in the best teams
• a shared cause - donate €1000 to Anne Lorient charity, helping homeless women and children
How they implemented it:
• Created a branded private WeWard step challenge in just a few minutes
• Invited employees via Slack and let them choose their team names
• Tracked team rankings and collective progress toward the 20-million-step goal
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Results and takeaways
In just one month, Alma’s employees collectively walked 21.6 million steps, exceeding their goal and donating €1,000 to Anne Lorient charity.
Results at a glance
• 21.6 million steps
• 40% participation rate
• 4 teams created
• 2,014 kg of CO₂ saved, emissions from 12,000 km driven in a car
“The WeWard Challenge created a lively, fun atmosphere across teams. It strengthened bonds between colleagues, and the collective donation made everyone proud to be part of Alma.”
Key Takeaways
• Effortless set-up: launch in minutes, even across multiple cities
• Tangible results: stronger team spirit, social impact and healthier habits
• Replicable initiative: Alma plans to use the WeWard Community for future challenges
Want to create your own free WeWard Step Challenge? Start today with this step-by-step guide.

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