Science Backs WeWard: Digital Nudges Proven to Boost Walking and Cut Emissions

Big news: science has officially backed what WeWard users already know, which is that a little digital motivation goes a long way.

A new peer-reviewed study published in Transport Policy found that apps like WeWard aren’t just fun, they’re powerful tools for improving public health and reducing emissions. Conducted by the research firm 6t, the study tracked nearly 95,000 WeWard users in France over the course of 15 months, making it one of the largest and most comprehensive looks at how digital nudges impact daily habits.

Here’s what the researchers found:

• More walking: On average, WeWard users walk 20% more after downloading the app.
• Fewer car trips: For every 100 kilometers walked with WeWard, 7 kilometers directly replace car travel.
• Sustained impact: These benefits weren’t just short-term. They lasted across different groups, locations, and time periods.

In other words, WeWard doesn’t just motivate one-off behaviors, it creates lasting lifestyle changes.

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Why It Matters

Physical inactivity is now considered one of the biggest public health issues of our time. Meanwhile, car dependency is a major contributor to the climate crisis. Tools like WeWard provide an easy, accessible way for people to move more, feel better, and lower their carbon footprint all at once.

“This study confirms that simple, accessible digital tools like WeWard can drive meaningful change on both fronts,” said Yves Benchimol, CEO and Co-Founder of WeWard. “We hope these findings prompt more policymakers to view gamified digital tools as legitimate, meaningful enablers of change.”

Collective Impact

Since our founding in 2019, WeWard has grown to over 25 million users across 29 countries. Together, this community has already helped offset more than 750,000 tons of CO2 simply by walking more.

And with over 80% of adolescents worldwide still not meeting recommended activity levels (according to the WHO), these findings prove that gamified, human-centered approaches can help turn the tide.

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What’s Next

The full study is available on Transport Policy (open access until October 21, 2025). For WeWard, this is just the beginning. We’re deepening collaborations with researchers and policymakers to keep exploring how digital incentives can unlock healthier routines, smarter urban planning, and climate-friendly solutions.

So the next time you convert your steps, join a challenge, or walk instead of drive, remember: science is officially on your side. 🚶‍♀️🌍