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And here we are, our blog is launched! In this first post, we explain you what went through our mind: why this blog and what you will find there!
This real-fake interview was conducted by our favorite mascot: Wardy!
Wardy: I'm here today with Yves, CEO of WeWard, who will explain everything about this new blog. To start, Yves, what is a blog in 2022?
Yves: A company blog in 2022 is a different communication vector from what we're used to, like traditional advertising or marketing in general. On a blog, we talk about the things that are happening to us, we tell our story, our goals, our successes and failures.
Wardy: We talk a lot about the search for meaning today, is this an important foundation of the blog?
Yves: Yes, in our blog, we want to share with our community what makes us tick on a daily basis. WeWard is not just a nice app that gives rewards. It's an app that has a real ambition of making a positive impact on society and the environment. We'll talk about it here, but walking is a key vector for improving health, protecting the planet and creating social links! We also want to tell in this blog how our users fund non-profit projects and give regular updates.
Wardy: Transparency and trust are important values for the users of a service. How will they be addressed in the blog?
Yves: We will describe our product's (our app's) adventure because transparency creates trust. We are also consumers and we like to know the other side of the story: the reasoning behind this new feature, this partnership termination, or this particular event. They are decisions that deserve to be known and understood by our community.
Wardy: WeWard is now a major player in mobility in France and Europe. What insights into the habits and practices of the walking world can be shared?
Yves: With 10 million users, we are indeed able to produce rigorous studies on walking and its impact from our anonymized data. These will be published on this blog!
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